Free practical resource
AI Website Launch Checklist
A field-tested checklist for turning an AI-assisted website draft into a clear, trustworthy, searchable website that is ready for real visitors.
How to use it
Review the site in order
Start with purpose and content before checking polish. If time is limited, complete phases 1, 2, 4, 5, and 7 first. Those checks protect the visitor experience, search visibility, and launch quality.
Purpose and audience
Decide what the website must achieve before choosing tools or layouts.
- Write the primary goal in one sentence.
- Name the main audience and the problem they need solved.
- Choose one primary action: call, book, enquire, buy, subscribe, or read.
- List the evidence that will help visitors trust the site.
Pages and content
Build the smallest useful structure, then make every page answer a real question.
- Confirm the essential pages: Home, About, Services or Resources, and Contact.
- Give each page one clear purpose and one primary call to action.
- Use specific headings that describe the visitor's problem or desired outcome.
- Check names, services, phone numbers, email addresses, locations, and opening hours.
Design and mobile use
Keep the interface simple enough that visitors always know what to do next.
- Check the homepage on a real phone, not only a desktop preview.
- Make navigation labels short, familiar, and consistent.
- Keep important buttons large enough to tap comfortably.
- Compress images and provide useful alternative text.
Technical foundations
Confirm the website is secure, fast, and connected to the correct domain.
- Connect the final domain and confirm HTTPS is active.
- Test every menu item, button, form, email link, and phone link.
- Create a branded favicon and social sharing image.
- Confirm error pages and redirects do not leave visitors stranded.
Search foundations
Give search engines clear, consistent information without overloading the page.
- Write a unique page title and meta description for every important page.
- Use one descriptive H1 heading per page.
- Set canonical URLs, robots rules, and an XML sitemap.
- Add internal links between related services, resources, and articles.
Trust and compliance
Make ownership, contact options, and data handling easy to understand.
- Show a real business or author identity and reliable contact details.
- Publish privacy, terms, disclaimer, or cookie information where relevant.
- Explain what happens after a visitor submits a form.
- Remove placeholder claims, fake testimonials, and unfinished signup forms.
Launch and improvement
Treat launch as the beginning of measurement, not the end of the project.
- Submit the sitemap and inspect priority pages in Google Search Console.
- Check analytics, search impressions, enquiries, and broken links weekly.
- Record the launch date and the first baseline numbers.
- Improve one important page or publish one useful resource at a time.
The practical rule
A website is ready when a real visitor can understand it, trust it, use it, and find it. Perfect design is optional; clarity and usefulness are not.
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